Friday, 19 January 2018

The Elle Darby Scandal & Why EVERY Blogger Should Care

Buenos Dias~
Happy New Year & Best wishes to ya for 2018!

I know, I know. Where the HECK have I been these past months?! Gomenasai. My blog has been on hiatus for various reasons that will be covered in later posts. I had however intended for my first post of this year to be about my facebook recently hitting 5 MILLION VIEWS!
Yet, fate intervened in the form of my mentor, Elayna Fernadez ~aka~ The POSITIVE MOM quote retweeting a video posted by a vlogger named ELLE DARBY.

I was immediately drawn in by the video & the core message that it had to deliver to all us bloggers, vloggers & social media influencers. I knew then & there that this HAD to be my first blog post of the year, that NOW was the time to come out of hiatus. To ensure that this incident was covered by Alfonzowords & that emphasis is placed on Why EVERY Blogger should care.

Here's a quick breakdown of the incident if you haven't heard:
  • Elle Darby sent an email to the owner of the Charleville Lodge Hotel in Dublin 
  • The 22-year-old asked for a free stay in exchange for social media promotion 
  • Owner Paul Stenson poured scorn on the request and posted the email online 
  • Ms Darby responded with a YouTube video saying his actions led to her being bullied by online trolls 
So let's start with the infamous Facebook post shall we:


This type of email/query has been an unwritten method that most influencers, especially the successful ones, have used. Whether it be to collaborate with brands, receive discounted offers or free merchandise as well as free vacations. I collaborate with dozens of different bloggers every single day & comment on many blog posts that are reviews about hotel stays or luxury vacation treatments.
Are they ALL freeloaders with no self respect & dignity?

Let me assuredly say that I have mad respect & love for all those in the service industry especially those in hospitality. This post isn't about them but rather about the business & how social media influencing ties in. Here's my thinking. ELLE has +80 000 subscribers on Youtuber & +75 000 followers on Instagram. Her highest viewed video so far has +835 000 views! So if she were to post a review of her hotel stay & at the barest minimum, out of allllllll that following, the hotel gets 10 NEW Guests. Does that not mean a ten fold return on the investment of letting her stay there for "free"? Does that not in turn have a compound effect on increases & bonus cheques for said "staff & housekeepers"? 

And Now for the video response from ELLE DARBY:

FIRSTLY I just have to say, MEGA CRAZY Love to Elle for somehow finding the courage to not only stand up for herself but also for the blogging & influencer community. Because after scrolling through the negative comments across the different social media platforms, I honestly am in AWE of her bravery & stature. It's like a tsunami of hated all directed at her. Are we really going to let her face it ALL alone? Or can the vision of us all standing behind her in support & solidarity come to fruition? or is the hashtag #BloggersUnite all for show & nothing but a side ways glance?
Let's tackle some of the common negative comments I've seen so far:

{in sarcasm} that no-one knew who/what Universal Orlando was before her
Everyone KNOWS what the Hilton is, everyone KNOWS that Disney World is, everyone even KNOWS what Two-Ply toilet papers is. But what Influences them to go there or go here? Or to to buy Two-Ply even...
It's stimuli. It's fascination. It's a change in perspective.
The WHOLE reason I found out about this ELLE DARBY fiasco was because I follow my mentor online & anything she throws attention to is Worth my time & effort to view.

Get a Real Job, Live in the Real World:

A 100 years ago, YOUR "job" could've been looked down upon and not treated as a "Real" job. A 100 years from now, Influencing could be considered a normality while something else could be considered "not a real job".
I, however do not consider Influencing & Blogging a "job". I consider it a business of self employment. You are your own boss, you work your own hours, you pay your own expenses & salary. A real business with real potential & real rewards.

{in sarcastic disbelief} She outed/exposed herself by attaching her name to the post.
Ofcourse she did! That was the ENTIRE intention. Because prior to her even posting the video & Paul's barely concealed screenshot, plenty of "trolls" as they were, found out her name & commented across all her social media about the video. So instead of shrinking back, she stepped forward and released the video with her response & reaction. It's the be all & end all of comebacks. But she did it in the moment & said whatever she needed to in order to clear her heart & her mind of the negativity she'd received.

She's spoiled & entitled & the whole blogging community is this way too

As stated above, most influencers do approach brands. Yes, we do get approached but sometimes the situation calls for specificity. In this scenario ELLE was planning on a romantic getaway for her & her bae during the Valentines Rush. Any ONE of our emails & query messages could be USED at ANY time by any troller to publicly ridicule & judge against. This is why I believe that Every Blogger needs to care about the incident.

A similar incident happened to me now that I think back. Not nearly to this kind of level of outcry but similar none the less.
In the Spirit of ELLE, I'm going to be brave & "expose" the situational scenario that occurred.
Back when I first started blogging, I had attached to the bottom of my emails "donations are appreciated", an innocent enough remark however one took it all too personal:
This was my polite & firm reply:
This is just to illustrate in my experience of the situational scenario & response but to also point out that this was NOT the general consensus. As stated, more often than naught, people were willing & even initiated to pay to be featured. For a variety of reasons, such as no influence base, no time to do the marketing or admin, humbly supporting their social media friends and so on. None of which are negative reasons but all understandable ones & somewhat even smart ones. Such as writers just being published who have full time day jobs. or Business owners & start ups who want to place focus where focus belongs, on their business & its sustainable growth.

I'd also like to point out, that whether or not my site remains a "free" site or a "blogspot" site, is my personal choice & preference & reflects nothing towards the "earnings" nor integrity of a blogger.
Futhermore, those people &/or businesses that were rude or arrogant towards me in the beginning have now been trying to get back in contact with me to do "social media influencing" for them. {fact not opinion}

Here is a video stating that Paul is a Hypocrite while providing proof that He, HIMSELF has stayed in places for free or received special treatment due to his "influence".

Paul Also created a video in partnership with Jen Hatton Sketches
Where they proceed to illustrate all the very worse parts of Social Media Influencing & those that take advantage of backhanded methodology. i.e. buying followers or apparently being nonchalant at an event & still getting paid.

Again I feel like they have both been posting in a way that conveys this is GENERAL Influencer behavior especially in the context of the ELLE Darby Scandal. I also feel that this is NOT the General consensus nor commonly known behavior of a blogger. If you take the time to look you'll the see the majority of Real & Tangible followers with Real & tangible interaction. Even if it's each other commenting on each others work in support.

Influencer Marketing when used in the correct context, can be very lucrative & rewarding. And just like any job or business you love doing, you HAVE got to put in the effort, the passion & the work! Are you up with us all odd hours of the night writing our blog posts in advance? Are you there when we're in sweltering heat with our cameras taking all kinds of angled pictures or DIY'ing an At-Home Photoshoot studio? Are you there when we spend hours & hours of collective replying & interacting with our following to ensure engagement on our social media? Are you there when we're mostly seated at our desks for the entire day at times, creating content & providing admin for our clients? All the while still making time for family & other priorities at home?
That being said, we do lead somewhat charmed & exclusive lives.
  • We get to travel the world {without or without a review}
  • Eat the craziest & best foods {without or without a review}
  • Stay in the best hotels {without or without a review}
  • Drive the latest models in cars {without or without a review}
  • Brands send us "FREE" clothes &/or merchandise to test out {without or without a review}
  • Marketing departments want to collaborate with us to create a Social Media Campaign
  • We meet, interact & even befriend powerful figures in society. I.e Les Brown
  • We interview celebrities about their upcoming projects.
  • We're invited to glamorous parties & exclusive screenings.
Nothing comes for "FREE", everything is an exchange of energy input & output. Nor do we "Influence" anything and Everything that comes our way. We learn to Say No too just like any other business, we're eclectic about who and what we support.

Know Your WORTH!
You earned your blog/website, you earned your content, you earned your following, you earned your influence, you earned your exclusivity & you Most assuredly Earned the RIGHT to quote potential client's in kind.
NO ONE, young or old, rich or poor, white or black, gay or straight, angry or calm, man or woman, christian or Buddhist, over weight or under weight, scientific or artistic, green eyed or brown eyed. NO ONE can ever take away your Worth. Only you Know it & only you control it.
I've come a long long way since the blog first started & a lot of my success is due to knowing & finally accepting my worth. I Still have a ways to go & I remain ever coachable towards there always being A Next Level to reach for. I will always be grateful & humble for what I have.

Lastly I'd just like to send MASSIVE MEGA TONS of Love & Positivity Elle's way! Those comments can be so so draining even for the strongest of strong. You are a true ROCKSTAR & you have a forever fan in me. Thank you, Arigato & Gracias~

I'll leave you with this quote:
My Mentor, Elayna Fernadez ~aka~ The POSITIVE MOM will also provide, what I'm sure will be a much more eloquently word & delivered account of this incident so be on the look out for that post.
 {Title & Link Here}
Truly sorry the post was so long today & I already love you if you've read this far. But any one who knows me will tell you I don't work with word counts & rebel against limitations. The posts are, as they've always been, as long or as short as Needed. 

© Enricoh Alfonzo ~ Alfonzo Words
  • I’d love to keep connected with you! 
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~Be Kind to One Another~ Ellen Degeneres

Wednesday, 14 June 2017

Hire Alfonzo Words for Social Media Promotions

Welcome to 

Alfonzo Words

Alfonzo Words is a Social Media Influencer brand that focuses on promotional packages via various social media platforms to ensure a variety of exposure for the desired project.

The brand has seen exponential growth over the past year since inception in the form of 200 000 page views per month within the blogging sphere. Two twitter accounts each averaging over 1 million impressions per month as a result of targeting marketing & promotional planning. Instagram has also seen this type of transformation with + 1000 likes per post.

From this we’ve created a platform template that can be applied to other businesses based on the required need assessment to deliver their desired online presence.
Enricoh Alfonzo, is now trending in South Africa
Cell: +27782531566
Twitter: @Alfonzowords
Instagram: @Alfonzowords
Website: Alfonzo Words
Facebook: Alfonzo Words

a.   Our Value

We focus on clearly defining the goals and activities which will get measurable results for you. Whether it’s a marketing campaign or a social media strategy, we know that we have to help you achieve your business goals.

b.   Our Tools

Just like no artist or builder can work without tools, we constantly evaluate and select tools to help us manage efficiently and effectively. 

1.  Goals

Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve these goals, we’ll make sure that our activities are efficient and focused on specific goals.

2.  Promotions - Social Campaigns

We are excited to propose the promotion of social media Campaigns which tie into your marketing initiatives and fit your goals. An integrated social media campaign is more than just posting promotions for a sale, giveaway, or contest you wish to run.

After discussing your upcoming promotions or ideas for campaigns, we can quickly create and schedule social campaigns to augment your marketing promotions or to run standalone on your social networks. We’ll agree on a goal such as the number of entries, reach, or clicks on your posted links, then get going. We will take care of keeping the drumbeat going by scheduling a series of posts, and if there are entries to be collected and winners to be announced we’ll take care of that too.

We will also monitor and measure the campaign metrics as it progresses. A campaign can be run for as short as a day, or as long as six months. We’re uniquely able to provide summarized - campaign level analytics for the social activities in the campaign.  Campaigns results can be compared to each other so the best offers, giveaways, or contests can be replicated.

3.  Summary

Alfonzo Words is uniquely positioned to provide you with the social media management services and results you need to help grow your business or achieve your goals. We hope that you have gotten a detailed view into how we manage the social media for our clients, and have the confidence you need to select Alfonzo Words for this engagement.

Highest Ranking Blog Posts:
Cover Reveal: Secrets to Shine Through the Noise
Literature Tag: Kathe Messina
Reese WitherSpoon: 5 Lessons You Taught Me

Some high ranking tweets:

Recent Instagram promo posts:

4.  Fees

An assessment will be done with you to establish the best possible package.


Posting / Content Creation / Creation

Monitoring & Engagement

Promotions & Social Campaigns

Analytics & Reporting

Other Activities

$ -----

$ -----

5.  Contact Information

Cell: +27782531566
Twitter: @Alfonzowords
Instagram: @Alfonzowords
Website: Alfonzo Words
Facebook: Alfonzo Words

© Enricoh Alfonzo ~ Alfonzo Words
  • I’d love to keep connected with you! 
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~Be Kind to One Another~ Ellen Degeneres

Tuesday, 13 June 2017

Release DAY: The Prey of Gods by Nicky Drayden

Today marks a Special & Momentous day here on the AlfonzoWords blog, as we announce the Release Day of this highly anticipated book, THE PREY OF GODS by Nicky Drayden.

Woooohooo! I'm beyond excited for the release of this book & cannot wait to share the amazing Sci-Fi & Beyond book with you. This journey began almost a year ago when Nicky found my blog online & wanted a reading down from a South African's perspective as that was the location of her book. I was immediately hooked by the story concept & flow of the book. And by the very first page, I became a fan of not only the book but Nicky's amazing writing style.

Order your copy of THE PREY OF GODS
or on Barnes & Noble

Book Birthday With Oreo Cheescake & Fudge YUM!!

Nicky joined us for a very special & very awesome Interview on Monday, 29 August 2016 titled:

πŸŒŸπŸ’™✨Hello! THE PREY OF GODS!!!πŸŒŸπŸ’™✨

The Prey of Gods

Artwork by Brenoch Adams, cover design by Owen Corrigan.
WOW! Epicness! Legend...Wait for It....DARY!
All I want to do is turn the page and begin reading.

I've read the book and let me tell you something, you've never ever read a book like this before. It's a one of a kind, truly marvelous book with spectacular twists & turns. Nicky has created such a vividly fascinating world. The artist & designer did an unbelievably brilliant job of envisioning the book on its cover.

Publication Date: June 13, 2017, from Harper Voyager
Genre: Fiction / Fantasy / Contemporary
In South Africa, the future looks promising. Personal robots are making life easier for the working class. The government is harnessing renewable energy to provide infrastructure for the poor. And in the bustling coastal town of Port Elizabeth, the economy is booming thanks to the genetic engineering industry which has found a welcome home there. Yes—the days to come are looking very good for South Africans. That is, if they can survive the present challenges:

A new hallucinogenic drug sweeping the country…
An emerging AI uprising…
And an ancient demigoddess hellbent on regaining her former status by preying on the blood and sweat (but mostly blood) of every human she encounters.

It’s up to a young Zulu girl powerful enough to destroy her entire township, a queer teen plagued with the ability to control minds, a pop diva with serious daddy issues, and a politician with even more serious mommy issues to band together to ensure there’s a future left to worry about.
Fun and fantastic, Nicky Drayden takes her brilliance as a short story writer and weaves together an elaborate tale that will capture your heart, even as one particular demigoddess threatens to rip it out.

Harper Voyager Trade Paperback Original
A new voice in the tradition of Lauren Beukes, Ian McDonald, and Nnedi Okorafor comes a fantastic, boundary-challenging tale, set in a South African locale both familiar and yet utterly new, which braids elements of science fiction, fantasy, horror, and dark humor

Add THE PREY OF GODS to your GoodReads TBR now

Order your copy of THE PREY OF GODS
or on Barnes & Noble

Nicky Drayden has the COOLEST Book Swag Around!!😱😍

Check out these character cards made

Arm Bands!

Coloring Images!

Blimey! I love how extra this author is. 
She truly inspires. 

My Review:

Be prepared for the book you'll never want to put down and the one you'll never want to stop talking about.
A divergently devious plot work of suspense & mysticism filled with captivating characters & twists.
The Prey of Gods may just be the Sci-Fi story we've all been waiting for!

It's such a once in a lifetime, one of a kind Sci-Fi Novel that transcends any preconceived notions of the genre. It's compelling, jaw-dropping, heart-warming. heart-crushing, frustrating, awe-inspired, adrenaline pumping, pulse racing, fear inducing, and altogether Magical. I loved, πŸ’™ loved reading every single word, sentence & page. So much so that for the First Time ever, due to a hectic schedule, I actually read the book on my phone. I was so enthralled and utterly hooked to the story that the smaller text and awkward-ity barely registered, all I cared about was getting to the next page and the next chapter and the next. I am flabbergasted by Nicky Drayden's flawless ability to write such a vividly unique & entirely new type of story. Any writer who can transport me out of reality has my vote & Nicky brings this in spades. I was instantly dissolved into the world of the characters, the locations, the spirit.

I feel so privileged to have read this book. It's truly a brilliant read.

I; Enricoh Alfonzo; undoubtedly, vehemently, and whole-heartedly recommend this book to everyone.

Especially those looking for a great science fiction read.

© Enricoh Alfonzo ~ Alfonzo Words
  • I’d love to keep connected with you! 
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~Be Kind to One Another~ Ellen Degeneres

Friday, 9 June 2017

Fifty Shades of Nails Opens at Davenport Square

Happy Friday Dance!~

πŸ•Ί πŸ’ƒ

Tomorrow morning boast a momentous day as the sun glints in reflection upon the crystal blue ocean.
Nirosh Naidoo presents the opening of  Fifty Shades of Nails , an all new specialty beauty salon establishment that primarily offers nail care services such as manicures, pedicures, & nail enhancements. Situated within the lovely coastal Durban, Kwazulu-Natal.

Highest trend yet!😱😱😱😱outta +34mil posts
Fifty Shades of Nails opens w/ a sizzle! πŸ”₯πŸ”₯

πŸ’…Fifty Shades of Nails opens for business on 10th June 2017!

πŸ”₯ Take advantage of the opening Specials & book your appointment NOW!

*limited slots available

πŸ“Œ Call 083 420 8060

πŸ“Œ #FiftyShadesofNailsDBN

"Indulge yourself from hand to toe"πŸ’…

πŸ”₯ Located: Suite 60, 1st Floor Davenport Square
Glenwood, Durban
Destination Map

You can use the map above to instantly plot your route to the salon.

The nail care industry has been growing like never before ever since the invention of modern nail polish. In 2012 witnessed a surging popularity of nail art & in the same year, a short nail art documentary was released: "NAILgasm". The film explored the growing trend of nail art; from women across the world to high fashion runways. 

In 2014,, the online Museum of Nail Art was founded for nail artists and hobbyists to share their designs. It is free to visit this website, however, only members of Nailpolis are allowed to share their art. Women commonly use Youtube and Pinterest to learn about the newest and most interesting designs.

Nail gels
Nail polish/nail varnish
Foot Spa

Nail art is a creative way to paint, decorate, enhance, and embellish the nails. It is a type of artwork that can be done on fingernails and toenails, usually after manicures or pedicures. A manicure and a pedicure are beauty treatments that trim, shape, and polish the nail. Often these procedures remove the cuticles and soften the skin around the nails.

The interest for nail art passes by the symbol of femininity in the society, in how girls identify themselves as girls and the peer-to-peer relation, as a way of identification among their friends and the belonging into a group.

Nail art is also a way to create its own identity through fashion, using colors and shapes as a disruption of childhood and entering to the female teen/adult world, also leaving the influence of their parents to create their own selves.

Share the Love

I love the quote below about supporting local small businesses. 
Want to help spread the word?
Share this post with any of social media buttons at the bottom of the post or 
Retweet the Twitter post

Use the Hashtag #FiftyShadesofNailsDBN so that we can see & give you a shout out in thanks
Mad Love in advance for your shares & cares. It's highly appreciated.

πŸ”₯ Take advantage of the opening Specials & book your appointment NOW!

*limited slots available

πŸ“Œ Call 083 420 8060

πŸ“Œ #FiftyShadesofNailsDBN

"Indulge yourself from hand to toe"πŸ’…
AWESOME #FriYAY vibesπŸ˜‚

© Enricoh Alfonzo ~ Alfonzo Words
  • I’d love to keep connected with you! 
Follow on Twitter | Like on Facebook Join my Instagram community | Watch me on Pinterest | Subscribe to blog post Updates |

~Be Kind to One Another~ Ellen Degeneres